Today marks the second lesson on Public Relations; the steps and processes required for a successful planning and implementation of campaign.
Most of us are often surrounded by advertisements and campaigns, being influenced either consciously or sub-consciously. It is intriguing to learn that hidden beneath these campaigns lie hours of research and planning. I strongly believe a successful planning is key to a successful campaign.
The issue that struck me was regarding the different routes that could be undertaken with respect to achieving the same goal. This is especially so as different people catch different interesting aspects from the analysis results. In other words, people's views and creativity varies. However regardless of the different strategies chosen and implemented, what is most important is that the goal is met.
Setting goals and objectives, in my opinion, is of utmost priority in any campaign. It gives the campaign an excellent head-start and a clear direction for the entire period of work. At any point of time, one could fall back on these objectives if the campaign deviates from its original plans. In the current age where society is fast-paced and work-rate is at its highest, it is beneficial to constantly take a short pause, and simply re-organise or re-strategise the campaign to achieve maximum output and results.
Andy
Very well-written and concise! I like what you wrote in the third paragraph that people's creativeness and views are different but ultimately, the goal should be met. I think that as PR people, we have to look at all different aspects of a campaign and a goal and come up with something that is efficient in sending messages to audiences. I think that is where PR people have to be creative and think out of the box to come up with fresh ideas everytime!
ReplyDeleteThank you! Creativity is indeed important. Lets start by thinking out of the box for our assignments and projects!
ReplyDelete-Andy
Agreed! Well written Andy! I do agree with you that a common denominator along a plan should be the objective and goal thus creativity can flare and should there be any straying directions, things can be re-focused again with the common objectives and goal in mind.
ReplyDeleteHowever, I wouldn't exactly say that successful planning would equate a successful campaign as sometimes, even though things are planned to a T , there might be other external or unforeseen factors that may jumble up the tediously put together plans in the first place.
I guess that is why contingency plans exist right?
Just my two-cents!
I'm ZR by the way!
ReplyDeleteThanks for your input Zhenru! It is very true that no matter how detailed our planning is, it could easily be wiped away due to unforeseen circumstances. A contingency plan is a great backup should that happen.
ReplyDelete